The First Thing You Need to Know Before Writing Copy
Writing copy for your marketing campaign doesn’t have to be daunting. Before you begin to string words together, the first thing you should know is who you are writing for: your audience. There are many reasons why taking the time to get into the minds of your audience is essential for effective marketing – here are three to get you started.
1. Know how much information your audience likes to consume. While there is some merit in the fact that short copy is attention grabbing, there is also a time and place where long copy proves more effective. For example, big purchase decisions may require short copy at first to gain customer attention, but long copy is certainly necessary for consumers to take you and your business seriously.
2. Know when and where your audience see your content. Very similar to knowing how much information your audience likes to read, knowing where your copy is going to end up is also important. If the message is going to appear during a consumer’s commute, a witty sentence is more likely to grab attention than long paragraphs.
3. Know why your audience would be interested in what you’re telling them. This means deeply knowing the values and interests of your audience and determining why your business and product appeals to them in that way.
Copywriting doesn’t have to be complicated; by knowing exactly who you are communicating to you can spend less time wordsmithing and see more success from your marketing tactics.
By: Ashley Sherlow.
Social Media Coordinator