Bringing your marketing into focus.

25 years of strategic brand work, web design, and marketing for the businesses that keep Western Canada moving. Construction, real estate, professional services, and beyond.

Agency.
Evolved.

The marketing world has changed. AI tools. Automated ad buying. One-click design. The death of print. Amazon as an all-in-one. 

The playbook wrote decades ago doesn’t sell the same product anymore and neither do the agencies still running it. We had a choice: status quo, or embrace new opportunities.

We choose new opportunities.

Project Based
Custom Marketing Services To Fit Your Needs

Choose the services you need, and we will provide a comprehensive quote and timeline.

Starting up
Marketing for New Companys and Startups

Everything you need to look like a real company on day one.

SELLING ONLINE
e-Commerce Launch and Management

Sell on your site, on Google, on Meta, on Amazon from day one.

Fractional CMO
We Manage Your Day to to Day Marketing

Senior marketing leadership without the senior salary.

Same Day Quote

Time matters. Tell us what you need, we’ll book a quick call, and once the scope is clear, you’ll have a same-day quote.

While you're taking care of your current job. We focus on getting you the next one.

Twenty-five years. Hundreds of brands. Every one of them handled by the people you hired, not passed down the chain.

We’ve launched real estate developments, rebranded construction companies, built professional services firms from the ground up, and taken startups from idea to identity across Western Canada.

Senior strategy. Senior execution. Every engagement, every time.

25+

Years building Western Canadian brands

100+

Clients served across Western Canada

6

Industries with deep expertise

15

Years serving clients as Blair and Company

We speak your language.

Each industry has its own page, written in the way your clients actually search. This is how you rank locally and how we demonstrate we actually know your world.

Construction & Trades
From contractor branding and website development to lead generation and reputation management, we help trades and construction companies build visibility, win more work, and establish a stronger presence in competitive markets.
Real Estate & Property Mgmt

From developer launch marketing to ongoing property management brand presence. 20+ years of real estate marketing in Western Canada

Professisonal Services
From firm launch marketing to ongoing brand presence for accountants and lawyers. 25+ years of professional services marketing experience across Western Canada.
Health & Wellness

Clinics, practitioners, and wellness brands that need to attract, retain, and educate clients. We’ve done it for everything from dental to men’s health.

Small Business & Startups

Brand identity and digital launch for businesses at every stage. From naming and logo to full website and go-to-market strategy.

Energy & Industrial
Corporate communications, brand positioning, and digital presence for Alberta’s energy and industrial sector companies.

Full-service marketing.
No hand-offs.

Blair & Co. is an independent Calgary advertising agency. We’re not a 40-person firm that hands your brand to a junior coordinator after you sign. We’re two senior marketing professionals who’ve spent 25 years building brands across Western Canada.

From real estate developer launches to construction company rebrands, professional services websites to startup identities.

We bring senior strategy and senior execution to every engagement.

Brand identity and digital launch for businesses at every stage. From naming and logo to full website and go-to-market strategy.

Website design and development for businesses at every stage. From structure and UX to full build, optimization, and lead-focused performance.

Content creation, graphic design, scheduling, and community management across all major platforms done for you, every month.

Google Ads, Meta advertising, and display campaigns that drive measurable inquiries and conversions for your business.

Monthly newsletters, blog content, and email campaigns that keep your brand in front of the people who matter most.

25+ years of Western Canadian market insight. Competitive analysis, audience research, and the strategic thinking that makes campaigns work.

View Our Portfolio

Here is where we showcase our expertise in marketing, advertising, website development, creative development, and social media.

Our portfolio is filled with many successful projects that illustrate how we have helped our clients achieve both their creative and business goals through innovative strategies and creative solutions.

Real estate development brand identity logo and stationery design including lot maps and brochure handouts Beaumont — Blair and Co. branding and logo development
Brochures & Collaterals
Place Chaleureuse
Cherish Storage Solutions branding and marketing brochure — Blair and Co. brand identity Calgary
Research
Cherish Storage Solutions
Luxury rentals coming soon real estate outdoor billboard advertising — Blair and Co. real estate lease-up marketing Regina
Advertising
Monogram
Non profit Catapult social media marketing displayed on iPhone — Blair and Co. social media agency Calgary
Social Media
Catapult
Real estate development marketing brochure open spread — Blair and Co. creative advertising agency
Brochures & Collaterals
43 Park
Single family new home builder Sterling Homes sales center design and production — Blair and Co. Edmonton, Alberta
Sales Center
Sterling Homes
Real estate development outdoor feather banner signage — Blair and Co. real estate signage and advertising Beaumont Alberta
Signage
Place Chaleureuse
Real estate development marketing brochure with geometric design — Blair and Co. print creative services aprtment sales Calgary
Brochures & Collaterals
LiFTT
Professional lawyer Legal Relief brand identity stationery business card and collateral — Blair and Co. branding logo development Calgary, Alberta
Branding
Legal Relief
Real estate development floor plan and marketing brochure design — Blair and Co. creative services Calgary Regina
Brochures & Collaterals
Brio
Small business professional Elevate Your Unique Voice editing services website design and development — Blair and Co. website development
Adam Benarzi
Real estate development floor plan brochure and marketing collateral — Blair and Co. creative services Rental University District Calgary
Brochures & Collaterals
Encore UD
New condo creative services Real estate development floor plan and site map marketing brochure — Blair and Co. real estate creative services
Brochures & Collaterals
43 Park
Small business rental and sales company Salesmatic website design displayed on Macbook in a boardroom — Blair and Co. website development agency
Website Design
Salesmatic
Rental Riverbend or Riverview real estate development outdoor signage — Blair and Co. real estate signage agency Columbia, South Carolina
Signage
Riverwalk Vista
Single family home building Edmonton Real estate development outdoor billboard apology advertising campaign — Blair and Co. real estate advertising agency
Advertising
Sterling
Small business email marketing campaign displayed on iPhone — Blair and Co. email marketing Calgary
Email Marketing
G-Force PSW
Lawyer professional Beaumont Church website design displayed on Mac in office — Blair and Co. website development agency
Website Design
Beaumont Church
Real estate marketing website design displayed on laptop — Blair and Co. website development agency
Website Design
Hudson
Real estate marketing brochure and business card design — Blair and Co. branding and creative services
Brochures & Collaterals
Geib and Co
Single family new home builder Real estate marketing brochure open spread with lifestyle photography — Blair and Co. print advertising Edmonton
Advertising
Sterling Homes
GMCF Calgary contruction and renovation company brand identity stationery and collateral design — Blair and Co. branding agency Calgary
Branding
GMCF
Real estate developer marketing materials displayed on tablet with city skyline — Blair and Co. Calgary
Research
Salesmatic
Versus small business eblast email marketing backpacks now available campaign — Blair and Co. email marketing
Email Marketing
Versus Canada
Real estate development marketing brochure open spread — Blair and Co. print creative services Canmore
Advertising
Canmore Renaissance

View our case studies.

Twenty-five years of Calgary and Western Canadian marketing work, across brand, creative, digital, media, and strategy. Every case study shows the brief, the thinking, and the result, not just the finished piece. Real work for real businesses, built to perform.

Canmore

Real Estate
branding
Traverse at Three Sisters is a Canmore development project positioned within one of the most significant and storied land holdings in the Canadian Rockies, the Three Sisters Mountain Village area at the eastern gateway to Canmore, in the shadow of the iconic Three Sisters peaks. Blair and Co. developed the full brand identity for Traverse at Three Sisters, creating a visual language grounded in the mountain landscape, the history of the land, and the aspiration of a development that earns its place in a location as remarkable as this one....

Encore UD

Real Estate
signage
Encore at University District is a brand-new purpose-built rental apartment building at 4055 Kovitz Avenue NW in Calgary, located steps from the University of Calgary and Alberta Children's Hospital. Targeting students and young professionals with fully furnished suites, all-inclusive pricing, co-living amenities, and a full fitness and lifestyle package, Encore needed construction site signage that could do serious leasing work while the building was still going up. Blair and Co. designed the hoarding graphics that introduced the Encore brand to the neighbourhood and drove prospective tenants to the website before...

Salesmatic

Real Estate
research
Blair and Co. produced a rental market research snapshot for Project Lansdowne, a purpose-built rental apartment development in Edmonton's south side. The snapshot benchmarked the current rental inventory, pricing, price per square foot, and sales data across eight competing neighbourhoods, covering Pleasantview, Queen Alexandra, Strathcona, Garneau, Parkallen, Empire Park, Malmo Plains, and Belgravia. The research gave the development team a precise, current picture of the competitive rental landscape, unit mix distribution, amenity standards, and buyer behaviour in the immediate trade area before any pricing or positioning decisions were made.

Sync 111

Real Estate
emailmarketing
Sync111 is a purpose-built, 222-unit luxury rental apartment building at 10312 111 Street NW in Edmonton's Oliver neighbourhood, steps from MacEwan University, the Ice District, Jasper Avenue, and the Brewery District. With studio, one-bedroom, one-bedroom plus den, and two-bedroom suites featuring quartz countertops, modern flat panel cabinetry, designer tile backsplashes, stainless steel appliances, and over 18,000 square feet of amenity space including a rooftop patio, residents lounge, fitness centre, and business centre, Sync111 positioned itself as a sanctuary in the city for Edmonton's urban renters. Blair and Co. designed and...

True North Railings

Construction
advertising
True North Railings Inc. is a Calgary-based manufacturer, distributor, and installer of welded aluminum railing systems for homeowners, home builders, contractors, and DIY customers across Alberta. Offering picket, standard glass, topless glass, privacy, windwall, and stair railing systems in a range of powder-coated colours, True North Railings competes on quality, competitive pricing, and the ability to sell and install directly without the middleman markup. Blair and Co. designed the door hanger direct mail campaign that put the True North Railings brand and a 10 percent off offer directly on the...

ICM

Real Estate
brochures
ICM Asset Management is a Calgary-based registered alternative investment fund manager and portfolio manager focused on real estate, private equity, private debt, and infrastructure strategies, managing more than 650 million dollars in assets across multiple investment vehicles. Blair and Co. produced the 2017 Annual Report for ICM VII U.S. Core Plus Realty Trust, a private fund investing in commercial real estate assets across the Southeast and Midwest United States. The report covered the Trust's business activities, investment portfolio, management discussion and analysis, financial review, and audited financial statements for the...

LiFTT

Real Estate
salescenter
LiFTT was Vericon Real Estate Ventures' follow-up to the sold-out 43 Park development in Calgary's Renfrew/Bridgeland neighbourhood, a low-rise inner city condominium project on 7th Avenue NE built around the idea of living for tomorrow today. Blair and Co. designed and built the sales centre that launched it, creating a brand environment bold enough to match the project's ambition and sharp enough to convert walk-in traffic into registered buyers from day one.

43 Park

Real Estate
salescenter
43 Park was a 43-unit inner-city condominium development by Vericon Developments, located in Calgary's Renfrew/Bridgeland neighbourhood adjacent to the park and within walking distance of the Bow River pathways and the Bridgeland/Memorial LRT station. Blair and Co. designed and built the sales centre that introduced buyers to the project before a single home was completed, turning an empty room into a fully realized brand environment that sold 43 units of inner-city living from the ground up.

Nothern Developments

Real Estate
websitedesign
Northern Developments has been building, leasing, and managing commercial properties across Western Canada since 1979. Nearly five decades of experience, a portfolio of properties spanning Alberta, and no website that reflected any of it. Blair and Co. built them one clean, authoritative, and built around the property portfolio that is the core of the business. The result is a site that gives prospective tenants and investors an accurate first impression of who Northern Developments is, what they own, and how to get in touch.

Douglas Homes

Real Estate
advertising
Douglas Homes is an award-winning Calgary and area single-family home builder founded in 1989 by Doug Musak, building in communities across Airdrie, Chestermere, Cochrane, and Calgary. With over 150 standard plans, thousands of customization options, and a Perfect Fit Program built on the premise that a new home should be a true reflection of the family living in it, Douglas Homes has earned BILD Calgary Region Builder of Merit recognition, Medium Volume Builder of the Year for Alberta, and a BUILT GREEN plaque across more than three decades of construction....

RISE

Health
websitedesign
RISE is a Calgary post-oncology care clinic built around a truth that the healthcare system rarely has time to address: finishing cancer treatment is not the same as recovering from it. Located in Northwest Calgary, RISE supports survivors through physical recovery, infusion therapy, emotional support, and the restoration of healthy relationships and quality of life after treatment ends. Blair and Co. built a website that communicates that mission clearly, compassionately, and with the professionalism that a clinical audience and their families deserve.

Cherish Storage Solutions

Small Business
research
Cherish Storage Solutions is a Calgary custom storage and closet company building solutions for closets, pantries, mud rooms, entryways, and storerooms. Blair and Co. conducted a full 360-degree brand review and strategic engagement covering brand positioning, competitive analysis, custom buyer segmentation, sales funnel mapping, website audit, and brand development recommendations. The result was a clear strategic direction, a set of custom audience segments built specifically for Cherish, a mapped sales funnel with identified drop-off points, and a refined brand identity system to carry the business forward.

Indigenous Incubator Inc Branding

Small Business
branding
Indigenous Incubator Inc. is a Calgary-based organization founded in 2022 by Rod Stagg with a family pact and a clear mission: to empower Indigenous entrepreneurs, youth, and tradespeople across Canada by providing mentorship, business development support, and a pathway to generational wealth through Indigenous-led enterprise. Backed by a $1.59 million investment from Prairies Economic Development Canada and a growing network of banks, universities, municipalities, and national companies, Indigenous Incubator needed a brand identity that could hold its own in boardrooms, stakeholder summits, and community settings simultaneously. Blair and Co. developed...

Vinestone Wines

Small Business
websitedesign
Vinestone Wine Co. is Cochrane's locally owned wine, craft beer, and spirits shop led by a WSET Diploma-qualified sommelier and built around a deliberate point of view: approachable, social, and anything but ordinary. Blair and Co. built their website and WooCommerce store to match the brand, giving Vinestone a digital home that sells product online, promotes tasting events and private experiences, and communicates the personality of a shop that has been making dinner parties in Cochrane better for over a decade.

Salesmatic

Real Estate
research
Blair and Co. produced a comprehensive select rental building survey covering Calgary's Downtown and Beltline rental market in Fall 2017, benchmarking 29 apartment buildings across pricing, promotions, parking, suite features, and building amenities. The survey gave rental property clients and developers a complete, current picture of the competitive landscape in one of Calgary's highest-density rental corridors, with detailed project profiles, floor plan data, and price-per-square-foot analysis across one and two-bedroom units at every surveyed building.

Versus Canada

Small Business
emailmarketing
Versus Canada is a Canadian custom team sports apparel company producing jerseys, hoodies, jackets, hats, toques, warm-up shorts, and bags for hockey, baseball, soccer, football, basketball, and individual sport teams across Canada. Built on premium moisture-wicking fabrics, full sublimation printing with unlimited customization, low minimum order requirements, and fast turnaround times, Versus Canada competes on quality, service, and the ability to give any team, from a youth hockey club to a competitive soccer program, a professional look from head to toe. Blair and Co. manages the email marketing program for...

Salesmatic

Real Estate
research
Blair and Co. produced a rental market research snapshot for Project Lansdowne, a purpose-built rental apartment development in Edmonton's south side. The snapshot benchmarked current rental inventory, pricing, price per square foot, and sales data across eight competing neighbourhoods — Pleasantview, Queen Alexandra, Strathcona, Garneau, Parkallen, Empire Park, Malmo Plains, and Belgravia, giving the development team a precise, current picture of the competitive rental landscape before any pricing or positioning decisions were made.

Sterling Homes

Real Estate
websitedesign
A full-page magazine ad for Sterling Homes built around a single truth that every young family knows: first times are messy, joyful, and nothing a good home can't handle. Blair and Co. developed the concept, copy, and art direction from brief to press-ready, leading with a birthday cake smash hero image and a headline sharp enough to stop a reader mid-page-turn. The result was a first-time buyer campaign that gave Sterling a distinct and memorable voice in a category where most builders talk about kitchens and countertops.

Stockwell

Real Estate
brochures
The Stockwell Downtown is a boutique four-storey condominium development by Innocept Developments at 710 Stockwell Avenue in Downtown Kelowna, offering 32 carefully crafted one and two-bedroom homes with nine-foot ceilings, open-concept living, oversized windows, mountain and city views, a community garden, and a parking stall with every suite. Completed in 2017 and sold out through Fortune Marketing's Kelowna sales gallery, The Stockwell positioned itself as the intelligent alternative to highrise downtown living in the Okanagan. Blair and Co. designed the floor plan handouts and sales collateral suite that buyers took...

Baywest Homes

Real Estate
research
Before Baywest Homes committed marketing budget, sales strategy, and product positioning to the Cochrane front drive and duplex home market, they needed to know exactly what they were walking into. Blair and Co. produced a comprehensive Cochrane Competitor Report in February 2018, mapping every active builder, community, floor plan, pricing structure, lot inventory, and active promotion across five communities and twelve builder groups. The report gave Baywest's leadership team a complete picture of the competitive landscape before a single decision was made.

VRGE Revelstoke

Small Business
advertising
VRGE is a Nordic-inspired boutique adventure hotel in Revelstoke, British Columbia, built for the kind of traveller who measures a good trip by vertical feet skied, trails ridden, and rivers rafted rather than thread count and pillow menus. With 63 rooms, a Berlin underground-inspired cafe and bar called Luft, gear storage, an outdoor hot tub, and access to Revelstoke Mountain Resort and a full roster of guided outdoor adventures, VRGE needed print advertising that could stop an adventure-minded reader and turn a page-flip into a booking. Blair and Co. developed...

G-Force

Small Business
socialmedia
G-Force Performance Steering Wheels builds fully customizable carbon fiber steering wheels handcrafted for virtually every make and model, shipped worldwide with a two-year warranty. The product sits at the intersection of performance automotive culture and precision craftsmanship, with options spanning carbon fiber patterns, forged carbon, premium leather grips, LED integrations, custom stitching, and paddle shifters. Blair and Co. managed the social media creative for G-Force, building an Instagram presence that gave the brand the visual authority its product demands in a global automotive enthusiast market.

Micheal Wendl

Professional
branding
Michael Wendl Law was a Hamilton-based law practice built around a single positioning statement: Judicious Representation. Blair and Co. developed the firm's full brand identity, from the MW monogram mark to the complete stationery and collateral suite. The result is a brand that communicates the authority, precision, and discretion a legal practice at this level demands, without relying on the visual cliches that make most law firm branding look interchangeable.

Hudson

Real Estate
websitedesign
Hudson in Pine Creek is a master-planned residential community in southwest Calgary developed by Highfield Land Management, set on a ridge overlooking the Pine Creek coulee with more than 50 percent of its land base protected as environmental reserve. Blair and Co. built the community website to match the calibre of the location — warm, scenic, and rooted in the natural character that makes Hudson distinct from every other new community in the city.

Geib and Co

Real Estate
brochures
Geib and Co. is a Calgary-based chartered professional accounting firm located at 1020, 10201 Southport Road SW, serving business owners across growth strategy, financial reporting, tax minimization, and operational planning. Blair and Co. produced the Geib and Co. Business Growth Guide, a comprehensive seven-step client education resource covering every foundational element a business needs to prepare for sustainable growth, from big picture vision and core values through to marketing strategy, sales process development, workflow optimization, client experience, and financial reporting. The guide was produced as a branded content asset for...

BCO

Small Business
research
The Blair and Co. proprietary segment catalogue is a library of 67 custom-built audience profiles developed to serve real estate developers, builders, rental operators, and retailers across Calgary and Western Canada. Each segment is built around a named persona with a distinct demographic profile, lifestyle narrative, product type mapping, interest and hobby categorization, and target gender and age range. The catalogue gives Blair and Co. clients the ability to move beyond broad geographic targeting and build campaigns that speak directly to the specific buyer type most likely to convert, with...

Frida's Coffee Home

Small Business
brochures
Frida's Coffee Home is an award-winning, family-owned Calgary cafe founded in 2022 by Frida Murillo and Zaheen Hamidani, built around the mission of bringing authentic Mexican coffee culture to Canada. Sourcing direct trade beans from high-altitude farms in Chiapas, Veracruz, and Guerrero and roasting them in small batches in Calgary, Frida's is as serious about the story behind the coffee as the coffee itself. Blair and Co. designed the retail packaging for the Frida's Coffee Home bag range, creating a suite of illustrated, region-specific designs that turn every bag into...

Signature Lighting

Small Business
research
Signature Lighting is a Calgary lighting retailer competing in a market with three established players, Cartwright, Carrington, and Dhillon, each positioned around a different customer type. Blair and Co. produced a full consumer analysis and custom segmentation study in November 2018, giving Signature the demographic intelligence, competitive mapping, and a library of 80-plus custom audience segments with geographic targeting to inform a marketing program built around the customers most likely to buy, not a generic Calgary homeowner audience.

Giordano

Real Estate
branding
Giordano is a five-storey luxury rental apartment building in Shaganappi, Calgary, located directly across from the Shaganappi C-Train station at 1403 26A Street SW, minutes west of downtown. With one and two-bedroom suites featuring modern white cabinetry, stainless steel appliances, spa-like bathrooms, open-concept layouts, and a business lounge with fireplace, Giordano was built to attract urban professionals who want a premium rental experience with genuine transit and lifestyle connectivity. Blair and Co. developed the full brand identity for the building, from the GO monogram mark and Live Connected positioning through...

V&V

Real Estate
advertising
Victory and Venture is a four-storey, 82-unit low-rise condominium development by The Providence Group, located at 609 Fourth Avenue NE in Calgary's Bridgeland neighbourhood, one of the city's most walkable and sought-after inner-city communities. With two-bedroom, two-bathroom units priced between $325,000 and $375,000 and a Discovery Centre on 12th Avenue SE, Victory and Venture needed print advertising that could cut through a crowded Calgary condo market and make a lasting impression on a buyer who had seen every floor plan graphic and lifestyle render in the category. Blair and Co....

Pathway

Small Business
socialmedia
Pathway Hockey is a Calgary-based hockey tournament and events organization built around a simple belief: the game should be memorable. Running competitive events including the Pathway Origins open tournament, Pathway Versus for female players, and the 3v3 World Cup, Pathway needed a social media presence that matched the energy and ambition of the events themselves. Blair and Co. designed and produced the social media creative suite that turned the Pathway Hockey Canada Instagram feed into a bold, consistent, and recognisable hockey brand.

Tech-Wood

Construction
websitedesign
Tech-Wood Building Components Ltd. is a Calgary-based manufacturer and distributor of engineered wood roof trusses, floor trusses, panelized walls, and I-joist floor systems, operating from their facility at 235165 Ryan Road SE in Rocky View County. Serving residential, commercial, and agricultural builders across Alberta with a team of accredited design technicians and a COR-certified safety record, Tech-Wood has built its reputation on precision manufacturing, consistent communication, and doing it right the first time. Blair and Co. built the Tech-Wood website to give the company a professional digital presence that matched...

Riversong

Real Estate
signage
Riversong is a master-planned community developed by Tamani Communities along the Bow River in Cochrane, Alberta, featuring a 100-acre nature reserve, extensive pathway systems, and an award-winning approach to sustainable community planning. The Pointe at Riversong Phase 4 brought a new showhome parade to market with homes ranging from the $400s to over $1,000,000, developed in partnership with Tricoastal. Blair and Co. designed the full showhome parade signage system for the launch, creating a coordinated suite of exterior signage that established the Riversong brand presence on site from the first...

The Brief

The Brief is our monthly newsletter built for marketing and communications leaders at energy and industrial firms who want to stay ahead of how B2B marketing in this sector is evolving. No fluff. No generic best practices. No imported advice that does not apply in Canada.

We break down what is working in energy marketing right now. LinkedIn programs that earn procurement attention. Capability websites that meet technical scrutiny. ESG communications that stand up to investor questions. Trade show ROI that actually makes sense. Practical and applied, written for people who need to justify decisions internally.

Each issue covers real trends across Alberta and Western Canada, including commodity cycle signals, regulatory changes, procurement pattern shifts, and the strategies that move the needle for companies operating in this sector.

If you are serious about marketing into Alberta’s energy industry, The Brief keeps you informed, focused, and ahead of agencies that do not understand how this market actually works.