Bringing your marketing into focus.

25 years of strategic brand work, web design, and marketing for the businesses that keep Western Canada moving. Construction, real estate, professional services, and beyond.

Agency.
Evolved.

The marketing world has changed. AI tools. Automated ad buying. One-click design. The death of print. Amazon as an all-in-one. 

The playbook wrote decades ago doesn’t sell the same product anymore and neither do the agencies still running it. We had a choice: status quo, or embrace new opportunities.

We choose new opportunities.

Project Based
Custom Marketing Services To Fit Your Needs

Choose the services you need, and we will provide a comprehensive quote and timeline.

Starting up
Marketing for Newco's and Startups

Everything you need to look like a real company on day one.

SELLING ONLINE
e-Commerce Launch and Management

Sell on your site, on Google, on Meta, on Amazon from day one.

Fractional CMO
We Manage Your Day to to Day Marketing

Senior marketing leadership without the senior salary.

Same Day Quote

Time matters. Tell us what you need, we’ll book a quick call, and once the scope is clear, you’ll have a same-day quote.

While you're taking care of your current job. We focus on getting you the next one.

Twenty-five years. Hundreds of brands. Every one of them handled by the people you hired, not passed down the chain.

We’ve launched real estate developments, rebranded construction companies, built professional services firms from the ground up, and taken startups from idea to identity across Western Canada.

Senior strategy. Senior execution. Every engagement, every time.

25+

Years building Western Canadian brands

100+

Clients served across Western Canada

6

Industries with deep expertise

15

Years serving clients as Blair and Company

We speak your language.

Each industry has its own page, written in the way your clients actually search. This is how you rank locally and how we demonstrate we actually know your world.

Construction & Trades

From developer launch marketing to ongoing property management brand presence. 20+ years of real estate marketing in Western Canada

Real Estate & Property Mgmt

From developer launch marketing to ongoing property management brand presence. 20+ years of real estate marketing in Western Canada

Professisonal Services

From firm launch marketing to ongoing brand presence for accountants and lawyers. 25+ years of professional services marketing experience across Western Canada.

Health & Wellness

Clinics, practitioners, and wellness brands that need to attract, retain, and educate clients. We’ve done it for everything from dental to men’s health.

Small Business & Startups
Brand identity and digital launch for businesses at every stage. From naming and logo to full website and go-to-market strategy.
Energy & Industrial
Corporate communications, brand positioning, and digital presence for Alberta’s energy and industrial sector companies.

Full-service marketing.
No hand-offs.

Blair & Co. is an independent Calgary advertising agency. We’re not a 40-person firm that hands your brand to a junior coordinator after you sign. We’re two senior marketing professionals who’ve spent 25 years building brands across Western Canada.

From real estate developer launches to construction company rebrands, professional services websites to startup identities.

We bring senior strategy and senior execution to every engagement.

Brand identity and digital launch for businesses at every stage. From naming and logo to full website and go-to-market strategy.

Website design and development for businesses at every stage. From structure and UX to full build, optimization, and lead-focused performance.

Content creation, graphic design, scheduling, and community management across all major platforms done for you, every month.

Google Ads, Meta advertising, and display campaigns that drive measurable inquiries and conversions for your business.

Monthly newsletters, blog content, and email campaigns that keep your brand in front of the people who matter most.

25+ years of Western Canadian market insight. Competitive analysis, audience research, and the strategic thinking that makes campaigns work.

View Our Portfolio

Here is where we showcase our expertise in marketing, advertising, website development, creative development, and social media.

Our portfolio is filled with many successful projects that illustrate how we have helped our clients achieve both their creative and business goals through innovative strategies and creative solutions.

Please select listing to show.
Signage

//

Five Lakes
Website Design

//

LiFTT
Website Design

//

Park Royal Homes
Social Media

//

Southpark
Brochures & Collaterals

//

Stockwell
Branding

//

Blair Plus Real Estate
Signage

//

5 Lakes
Website Design

//

Salesmatic
Advertising

//

VRGE
Advertising

//

V&V
Brochures & Collaterals

//

Stockwell
Social Media

//

G-Force
Advertising

//

LiFTT
Website Design

//

VRGE
Sales Center

//

William Off Whyte
Email Marketing

//

Marlo
Website Design

//

ICP Planning
Brochures & Collaterals

//

Brio
Social Media

//

Salesmatic
Sales Center

//

43 Park
Website Design

//

Encore | UD
Branding

//

Giordano
Website Design

//

Giordano
Advertising

//

Sterling Homes
Website Design

//

RISE

View our case studies.

Twenty-five years of Calgary and Western Canadian marketing work, across brand, creative, digital, media, and strategy. Every case study shows the brief, the thinking, and the result, not just the finished piece. Real work for real businesses, built to perform.

Salesmatic

Real Estate
research
Blair and Co. produced a rental market research snapshot for Project Lansdowne, a purpose-built rental apartment development in Edmonton's south side. The snapshot benchmarked current rental inventory, pricing, price per square foot, and sales data across eight competing neighbourhoods — Pleasantview, Queen Alexandra, Strathcona, Garneau, Parkallen, Empire Park, Malmo Plains, and Belgravia, giving the development team a precise, current picture of the competitive rental landscape before any pricing or positioning decisions were made.

Salesmatic

Real Estate
research
Blair and Co. produced a rental market research snapshot for Project Lansdowne, a purpose-built rental apartment development in Edmonton's south side. The snapshot benchmarked the current rental inventory, pricing, price per square foot, and sales data across eight competing neighbourhoods, covering Pleasantview, Queen Alexandra, Strathcona, Garneau, Parkallen, Empire Park, Malmo Plains, and Belgravia. The research gave the development team a precise, current picture of the competitive rental landscape, unit mix distribution, amenity standards, and buyer behaviour in the immediate trade area before any pricing or positioning decisions were made.

Geib and Co

Real Estate
brochures
Geib and Co. is a Calgary-based chartered professional accounting firm located at 1020, 10201 Southport Road SW, serving business owners across growth strategy, financial reporting, tax minimization, and operational planning. Blair and Co. produced the Geib and Co. Business Growth Guide, a comprehensive seven-step client education resource covering every foundational element a business needs to prepare for sustainable growth, from big picture vision and core values through to marketing strategy, sales process development, workflow optimization, client experience, and financial reporting. The guide was produced as a branded content asset for...

BCO

Small Business
research
The Blair and Co. proprietary segment catalogue is a library of 67 custom-built audience profiles developed to serve real estate developers, builders, rental operators, and retailers across Calgary and Western Canada. Each segment is built around a named persona with a distinct demographic profile, lifestyle narrative, product type mapping, interest and hobby categorization, and target gender and age range. The catalogue gives Blair and Co. clients the ability to move beyond broad geographic targeting and build campaigns that speak directly to the specific buyer type most likely to convert, with...

ICM

Real Estate
brochures
ICM Asset Management is a Calgary-based registered alternative investment fund manager and portfolio manager focused on real estate, private equity, private debt, and infrastructure strategies, managing more than 650 million dollars in assets across multiple investment vehicles. Blair and Co. produced the 2017 Annual Report for ICM VII U.S. Core Plus Realty Trust, a private fund investing in commercial real estate assets across the Southeast and Midwest United States. The report covered the Trust's business activities, investment portfolio, management discussion and analysis, financial review, and audited financial statements for the...

Salesmatic

Real Estate
research
Blair and Co. produced a comprehensive select rental building survey covering Calgary's Downtown and Beltline rental market in Fall 2017, benchmarking 29 apartment buildings across pricing, promotions, parking, suite features, and building amenities. The survey gave rental property clients and developers a complete, current picture of the competitive landscape in one of Calgary's highest-density rental corridors, with detailed project profiles, floor plan data, and price-per-square-foot analysis across one and two-bedroom units at every surveyed building.

The Brief

The Brief is our monthly newsletter built for marketing and communications leaders at energy and industrial firms who want to stay ahead of how B2B marketing in this sector is evolving. No fluff. No generic best practices. No imported advice that does not apply in Canada.

We break down what is working in energy marketing right now. LinkedIn programs that earn procurement attention. Capability websites that meet technical scrutiny. ESG communications that stand up to investor questions. Trade show ROI that actually makes sense. Practical and applied, written for people who need to justify decisions internally.

Each issue covers real trends across Alberta and Western Canada, including commodity cycle signals, regulatory changes, procurement pattern shifts, and the strategies that move the needle for companies operating in this sector.

If you are serious about marketing into Alberta’s energy industry, The Brief keeps you informed, focused, and ahead of agencies that do not understand how this market actually works.