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Services


Brand Development

Philosophy

The development of a logo and coinciding collaterals give the shopper a place to store all they think and feel about your company. It is the vessel that holds all the emotions that they collect from their experiences with your brand. As such, we put enormous effort, and emphasis, in creating an identity that reflects the values of your company.

Process

Brand development is the quintessential first step in creating a meaningful marketing program. Each process is different but typically the process starts with selecting a name. The name needs to match the attributes and personality of the product but also resonate with the target audience. Once the name is selected we construct mood boards which seek to define the visual language and style of your brand. With names and mood boards in hand we then develop the supporting collaterals such as the logo which is the foundation of your marketing materials. Once the logo is selected supporting materials such as business cards, letter head, masthead, email signature and other requested items are developed.

Services:

  • Creative Direction
  • Graphic Design
  • Production and Account Management

Products:

  • Business cards
  • Brochures
  • Letter heads
  • Logo development
  • email Signatures

Marketing Creative

Philosophy

What good is the media buy if the message is lousy? We take great pride in constructing meaningful, interesting, and impactful advertising creative. We strive to make sure our message accurately conveys a strong argument to purchase for your audience.

Process

Our creative process starts with a clear understanding of your target audience and the deployment channels being used. From there we develop a visual framework for the message. Once satisfied with the framework we flow in copy and any other required details.

Services:

  • Creative Direction
  • Graphic Design
  • Copy Writing
  • Production Development

Products:

  • Sales (Retail) Centers – Show homes
  • Billboards
  • Brochures
  • Direct Mail
  • Print Advertisements
  • Site Signage and Pageantry
  • Radio

Digital Marketing

Philosophy

We love digital advertising and marketing : it’s measurable, it’s controllable, and it’s accountable. Online marketing offers us the ability to control who sees our ads, when they see it, where they see it, and what they were looking at before they see it. This kind of control can’t be found in other advertising mediums.

Process

We start by analyzing what target markets we need to be reaching with our online efforts, and where we can find them. From there we craft specific messaging and advertising for each of those audiences. After a ton of research we craft keyword lists, placements guidelines, negative keywords lists, and location settings to ensure you are getting an efficient and effective deployment. Tied into google analytics we constantly monitor and analyze your ad performance making the necessary adjustments to ensure you receive maximum ROI.

Services:

  • Digital Advertising and Marketing Management
  • Behavioral Targeting
  • Analytics Management and Reporting

Products:

  • eBlasts – Direct email Marketing
  • Outbound Marketing Services including Search Engine Optimization and Article Copywriting
  • Video Development and Deployment

Social Media

Philosophy

Social media is most likely an underutilized tool in your communication arsenal. Social media is the tactile framework of our elusive and complex social network. With its advent and monitorization we now have a means to deliver messages and for those messages to be propagated via the framework. It was once called word of mouth, now’s it a share button. Social media is evolving beyond just a way to catch up on what your friend from high school has been up to in the last year. It’s evolved into our main source of news and how we find information and products. It’s a place where your customers decide whether or not you are a right fit for them.

Process

We identify the audience and meet to discuss what stories we can tell that will resonate with the target audience. Next we create content: from a series of stories that capture your products attributes to videos, shareable images, promotions and anything in between. The final step is the deployment and monitoring of messages, tweaking the content as required to achieve the desired results.

Services:

  • Copy writing
  • Post monitoring
  • Story development and asset gathering
  • Content booking and deployment

Channels Managed:

  • Facebook
  • Twitter
  • Snapchat
  • Instagram
  • LinkedIn
  • Internal Blogs

Website Development

Philosophy

Your website is one of your sales centers – in fact it might be the most important one. It is online where your targeted audience decides if they will become your customer. This is hardly a revelation. What is a revelation is our refreshing and enthusiastic approach to creating websites. Our mission is to constantly develop new and engaging retail centric technologies for real estate websites that in turn generate more leads, enhance brand engagement, provide users with a meaningful brand experience and most importantly create more customers.

Process

We design websites with the branding and identity in mind. We begin with a wire frame that allows you to see the structure of your site. You can visualize how each of the menu buttons will direct to different areas of the website and how users will be able to navigate. We then design each page. Once the design concept is signed off we begin programming. After the programming of the static site features are complete we incorporate the special features including leads generation tools, Google analytics tracking, dynamic landing pages, Google Analytics conversion tracking, search engine optimization, blog features, social media API’s and, typically, a customized content management system (CMS). The CMS allows you or your sales team make changes to the dynamic content on your website via our proprietary software.

Services:

  • Website Design
  • Website Development
  • Copy Writing
  • Search Engine Optimization
  • Website Hosting
  • Website Maintenance
  • Email Hosting

Specialized Products:

  • New Condo Websites
  • Home Builder Websites
  • Developer Websites
  • Rental Websites
  • Custom Content Management System
  • Micro Sites