What we do

We discover, define & deliver your brand's compelling arguments for purchase to the hearts & minds of consumers.

How we do it

We study consumers to understand what they want, what they fear, what they dream and what moves to and we do all this so you get you want.

Our Story


Blair and Company (Blair & Co.) was founded in 2011. Originally named Leyte Blair, we changed our name in 2016 to reflect the current and forthcoming partnership structure.


We believe that success comes from understanding the marketplace and understanding the target audience, and we know the first step to understanding is research. Everything we do, from campaign implementation, to strategy, to web design and media planning, is predicated by this belief.


We thrive on the implementation of systemic research programs that drive smart and results oriented marketing programs. We aren’t afraid of accountability, in fact we need it to assist us with our understanding of the ever-changing digital market place.


We don’t know if this sets us apart from other agencies, we are not focused on what they are or what they do. What drives us is the knowledge that we are only as good as our last campaign.


Management Team

MELISSA THORNE

Art Director

A graduate from ACAD’s Visual Communications program (BDes), Melissa is one of the original members of Leyte Blair, now Blair & Co. Advertising. With five years of industry experience, she has had the opportunity to utilize her outgoing and resourceful personality to create most of Blair and Co.’s award winning design work. The diversity of her work reveals an innate ability to create a visually compelling language that elevates our client’s brands.


SHANE WANT

Research Director, Partner

Graduating with a BA in International Relations in 2008, Shane garnered some life experience through travels around the world before settling back in Calgary, and finding employ in early 2010 as an Account Coordinator with Consumer Strategies Group (CSG). In 2012, he joined Steve and Melissa at Leyte Blair Marketing just in time for the 1 year anniversary. Since then, he has changed roles from Account Coordinator, to Production and Media Manager, to the current General Manager and Software Manager joint position. He loves his position as it allows him to research and grow new branches of marketing, while still remaining involved with a variety of clients and staff.


CURTIS ARCHER

Online Director

After completing his Bachelor of Applied Arts at Medicine Hat College, Curtis worked at various agencies in Saskatoon and Calgary. In 2013, he started working at Blair and Co. Advertising and over the past three years has become the key creative talent behind the design and development of all Blair and Co’s online work. His ability to overcome difficult usability issues with clear and concise design has given our clients a distinct online advantage.


JESSICA LAU

Account Director

Jessica began working with Blair and Co. Advertising shortly after graduating with a Bachelors of Commerce (BCom) in Marketing in 2014. Her first role as Production Coordinator has evolved with the growth of the company and she now plays an active role as Accounts Coordinator along side Steve. Her personal nature and organization allows her to relay the clients needs throughout the agency and to ensure work is completed on time and in budget.


STEVE BLAIR

President, Partner

Steve graduated from the University of Calgary in 1999 with a Bachelor’s degree in English. In 2001 he began his career in Real Estate advertising with Consumer Strategies Group (CSG) in Edmonton. In 2007 he moved to Calgary to run CSG’s Calgary office. In 2011 he founded Leyte Blair which was changed to Blair and Co. in 2016. “I used my own name in the company because it constantly keeps me accountable to the quality of work that goes out the door… after all it has my name all over it.”